A prototype for a travel social media app. Roam lets users to recommend their favorite restaurants, sightseeing spots, and other destinations to their friends, melding the trustworthiness of personal recommendations with the on-the-go, succinct convenience of social media.
Role Researcher, UX/UI Designer
Skills Branding, Figma, UX/UI Design, HTML & CSS
Recommend Locations
Recommend your favorite restaurants, shops, and destinations based on Google Maps locations. Add your own photos, videos, and reviews for your friends to see.
Search for Things to Do
Search for a city or see what’s nearby. You’ll see the places recommended by your friends, and when tapping into each location, you’ll see photos, videos, and reviews, along with who recommended it.
Keep Track Of Your Favorite Places
In your profile, you can keep track of all your recommendations as well as save collections of locations for all of your future trips.
Process
Through surveys and interviews I conducted, we learned Gen Z researches their vacations by asking their friends for recommendations and by searching TikTok, avoiding rambling travel blogs and articles. So, we designed a user flow that was the best of both worlds.Early iterations of the “add review” flow we created for user testing.I conducted surveys and interviews, then compiled them into a punch list of functions that we used to begin wireframing. We built out a branding system that would spark joy and reflect the excitement of travel and sharing suggestions with friends.