Perdue Presents: Nugget Prom
Team: Sam Rauch, Kari Llanos, Marc Smith Jr., Nehashree Tatavarthi, Cora Veltman
Watch the Pitch Here!
Featuring a year-long campaign of branded experiences and viral-worthy moments culminating in one school winning a Perdue-sponsored prom, Nugget Prom is sure to position Perdue as the ultimate family-friendly brand.
at high school football games nationwide as an inflatable mascot suit.
What the prom looks like is up to the winning school’s vision; this is an AI-generated
mockup of a concept: nugget bouncy house, anyone?
mockup of a concept: nugget bouncy house, anyone?
Poised for Virality
By offering surprising, even absurd, brand experiences that echo the joyful strangeness of modern viral content – think the Philadelphia Flyers’ Gritty Mascot or the Barbie Movie’s “I’m Kenough” sweaters – Nugget Prom is poised to earn organic social media coverage all throughout the year.
Spunky Brand Language
Riffing off Perdue’s brand language, the Nugget Prom branding brings a spunky, locker-grafitti-inspired edge, piquing teenagers’ attention as they scroll social media.
The co-creation aspect of having teens pitch their own prom ideas guides kids to take ownership of the brand, building affinity and encouraging engagement.
Process
©Sam Rauch 2024