Neiger Rhymes with Tiger


A video to feature on NeigerDesign and Strategic Marketing’s website to introduce prospective clients to the business’ approach, personality, and services, as well as how to say their name: Neiger rhymes with Tiger. See it on their website here

Timeline June 2023–July 2023

Skills Video Production, Motion Graphics, Adobe After Effects, Adobe Premiere

Team Sam Rauch, Ryan Mulroy





Promotional Video

With this video, we set out to showcase NeigerDesign’s work and proficiency while highlighting the company’s familial culture, using their tiger mascot to illustrate their prowess in the field of design and marketing.

Watch on NeigerDesign’s Website






Process


NeigerDesign informally uses a tiger mascot (as it rhymes with Neiger) across its brand presence, including its X account and its website. Working with this, and NeigerDesign’s slogan, “brands that stand out and results that stand up,” we equated the brands NeigerDesign produces to tigers – distinctive and adept at what they do.

To make the video stand out from functionally similar videos featured on competitors’ websites, we incorporated animation, illustrating the beats of the voiceover in a memorable and digestible way that hammered home NeigerDesign’s creativity.



We decided to use NeigerDesign’s tiger mascot as the video’s “hook”, as it’s more approachable than footage of the office or a slideshow of client work, so we centered brainstorming around it.



Early experiments testing pairing the steps of a sucessful marketing campaign with videos of tigers doing similar actions (for instance, a tiger studiously watching its prey to illustrate “covering all your bases.”)




To make the video stand out from functionally similar videos featured on competitors’ websites, we incorporated animation, which I storyboarded before building in After Effects.

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©Sam Rauch 2024