A video to feature on NeigerDesign and Strategic Marketing’s website to introduce prospective clients to the business’ approach, personality, and services, as well as how to say their name: Neiger rhymes with Tiger. See it on their website here. |
Skills Video Production, Motion Graphics, Adobe After Effects, Adobe Premiere
Team Sam Rauch, Ryan Mulroy
Promotional Video
With this video, we set out to showcase NeigerDesign’s work and proficiency while highlighting the company’s familial culture, using their tiger mascot to illustrate their prowess in the field of design and marketing.
Watch on NeigerDesign’s Website
Process
NeigerDesign informally uses a tiger mascot (as it rhymes with Neiger) across its brand presence, including its X account and its website. Working with this, and NeigerDesign’s slogan, “brands that stand out and results that stand up,” we equated the brands NeigerDesign produces to tigers – distinctive and adept at what they do.
To make the video stand out from functionally similar videos featured on competitors’ websites, we incorporated animation, illustrating the beats of the voiceover in a memorable and digestible way that hammered home NeigerDesign’s creativity.
©Sam Rauch 2024