A social media campaign of short-form videos highlighting the weird and wonderful of Pittsburgh, encouraging visitors and residents alike to embrace their curiosity, get out, and learn something new. Who says taking field trips is only for kids?
Role: Everything (Project Manager, Art Director, Director, Videographer, Animator, Editor, Social Media Manager)
Short-Form Videos
The short videos work like trailers for locations, giving viewers a taste of the experience in store for them when they visit.
The graphics pull from nostalgic classroom energy, encouraging people to tap into their beloved field trip memories and get back into the mindset of learning being fun.
Process
I landed on the write-in logo so it would be easy to apply the branding to other locations, should the project expand.
I started out pulling directly from classroom visuals like permission slips and notecards, but it felt stiff. So, I pivoted to visuals like field trip t-shirts and stickers as a reward for a job well done.
Early proof of concept. Per feedback, I decided to include more in-video information about the locations, cut down on camera movement, and expand the color palette. To expand the design language, I went to the school supply section of the dollar store and pulled shapes and colors straight from it.