Skills Video Production, Directing, Cinematography, Motion Design, Branding
Team Individual Project
Short-Form Videos
Featuring joyful motion graphics, a handheld camera that drops the viewer into the action, and upbeat music, these videos are function as trailers for locations in Pittsburgh, giving viewers a taste of the experience in store for them when they visit and encouraging them to do so.
Watch on Instagram
Watch on TikTok
The graphics pull from nostalgic classroom energy, drawing from a gym class t-shirt for the “write-in” logo, the visual texture of a classroom VHS tape, and the stickers a teacher might put on a job well done, encouraging people to tap into their beloved field trip memories and get back into the mindset of learning being fun.
Process
Field trips are about getting out of your usual flow and having new experiences, offering you an immersive way to learn something new and cultivate curiosity. This makes them a great educational tool for kids, who have a lot to learn about the world. But so do the rest of us, and yet, adults aren’t often encouraged to keep in touch with our own sense of wonder.
So, in this project, I set out to create a campaign encouraging Pittsburgh residents and visitors to take a field trip: visit somewhere new in Pittsburgh with the intention of experiencing something new and unabashedly cultivating curiosity and wonder.
The project is also built with future flexibility in mind; I created the write-in logo so it would be easy to apply the branding to other locations.
I initially experimented with more directly pulling from classroom visuals, leaning into permission slips, notecards and academic typography, but doing so established too academic of a tone. So, I pivoted to a school-inspired identity.
An early proof of concept video to establish tone. Per feedback, I decided to include more in-video information about the locations, reduce camera movement, and expand the color palette.
Iterations on the in-video information pop ups. I exported these as stills and laid them over video to determine which offered the greatest readability on a moving background.
©Sam Rauch 2024